Avril Crotty – Digital Marketer, BranCREATIVE

  • Speaker Bio:

    Avril is a marketing professional with over 4 years’ experience. She has worked with multiple organisations in the arts industry such as Music Generation and The Gaiety School of Acting where she was Marketing Manager and International & Outreach Marketing Manager. She has recently launched a new agency, branCREATIVE, that specialises in all things digital and social. She currently helps manage social media accounts for organisations like The Cork Rose of Tralee Centre and Wicklow County Council Arts Office. She has previously been a judge for the Social Media Awards, the Littlewoods Ireland Blog Awards and the Accenture Digital Media Awards.

    Presentation Title:

    Opposites Attract – A Tinder Date for Creatives & Analysts

    Synopsis:

    Creativity is essential in marketing and design – a catchy slogan, a viral post, a little bit of thinking outside the box can go a long way to drive profit growth. But creative marketing is not the only solution to profit growth. With the distance between analytics and creativity getting smaller, can these opposites really be a match made in heaven?

     

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