Jamie McCormick- McCormick Advanced Marcomm

  • Presentation Title:

    Title: Why blockchain is the ideal marketing testbed

    Presentation Synopsis:

    A look at some experiences marketing and advertising in the bitcoin/blockchain niche, and how working in the sector has enabled Project Chrysal.is to optimise campaigns, running into many problems highlighted in the #Shenanigans talk along the way. There will also be a bitcoin mining rig on display, and a phone based bitcoin transaction demonstration to members of the audience.

    Speaker Bio:

    Jamie worked for over a decade in the Irish video games industry, across marketing and communications roles in some of Ireland’s leading indigenous and international games companies. He conducted extensive openly published research in collaboration with GameDevelopers.ie on the Irish Games Industry, including The Games Industry in Ireland 2012, and publishing the #IrishGameDev Map and #IrishGameDev Timeline.

    He is now Founder of McCormick Advanced Marcomm Services, which provides marketing, communications and strategic support to a range of Irish and international clients in the games, apps, bitcoin, transport and e-commerce sectors. He is designer of Project Chrysal.is, a Marketing Middleware Engine for modern digitally focused companies. He is also available to Enterprise Ireland client companies through the Mentors.ie programme.

 

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