Lisa Gibbons- Marketing Manager, CaminoWays.com

  • Presentation Title:

    Digital Collaborations: Reaching your international audience.

    Presentation Synopsis:
    This presentation will focus on how to collaborate and see the bigger picture on the small screen. Collaboration can help us to connect with an engaged audience beyond our locality. She will give us a few quirky tips on how to increase organic traffic to your site via strategic collaborations without increasing your spend on PPC advertising.
    Speaker Bio:
    Lisa is Digital Marketing Manager for a number of successful online travel brands, including, CaminoWays.com. The number one tour operator for the Camino de Santiago routes in France, Spain and Portugal in the world. Over 260,000 people received their pilgrim certificate in 2015. She manages the online partnership strategy, content design and international brand awareness for CaminoWays.com, IrelandWays.com and FrancigenaWays.com.
    Lisa has worked in the digital space for over 9 years with a broad experience in third level education, events and travel.

 

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