Lisa Toner – Senior Marketing Manager, HubSpot

  • Speaker Bio:

    Lisa leads a team of marketers who run the content strategy and influencer relations for HubSpot’s Sales product line. Her team is responsible for driving brand awareness through educational and valuable online experiences.

    Presentation Title:

    How to Connect Your Sales & Marketing Tech to Drive Revenue

    Synopsis:

    Sales and marketing tech has come a long way and new tools are released almost daily. While these tools are built to help sales and marketing teams, when a company adopts too many disparate tools without a thoughtful strategy or understanding of their purpose in the organization they can actually be the cause of declining revenues.

    In this session I’ll show you how sales and marketing tools can be connected and leveraged to increase revenue by 20% year on year.

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