Lorcan Lynch – Managing Director, DataXcel

  • Speaker Bio:

    Lorcan Lynch MD at DataXcel, Ireland’s Leading Provider of Consumer Data and Real Time Leads.

    Lorcan has been working in the data industry in Ireland for over 20 years where their technology turns anonymous clicks into actual consumer leads and data. A regular speaker at industry wide data events both in Ireland and the UK his focus in recent times is around Data Acquisition, Lead Generation and the implications for all marketers regarding the new GDPR:

    www.dataxcel.ie

    Presentation Title:

    Turning anonymous clicks into actual leads in a compliant new world

    Synopsis:

    Key Points:

    A users journey, ‘’From first click to providing their data to a brand’’

    20% of all online clicks are potentially fraud – How to validate the data?

    How to nurture a lead from first contact to a sale or call to action?

    Summary of how to prepare for the GDPR and key implications for the future use of data?

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