Lorraine Carter – Branding Maven, International Speaker, Multi-Award Winner, Mentor, Writer & Designer, Persona Branding & Design

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    • Lorraine Carter – Branding Maven, International Speaker, Multi-Award Winner, Mentor, Writer & Designer, Persona Branding & Design's presentations

    Speaker Bio:

    Lorraine Carter is founder and principal of Persona Branding and Design, a multi-disciplinary branding and design company leading their clients to become No. 1 in their target market. A winner of numerous awards over 20 plus years, she takes no-name companies and transforms them into highly recognised brand names amongst their primary audiences. She’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

    As a professional branding expert, international speaker, writer, mentor and designer her skill lies in empowering you to make your brand highly visible, different, memorable and much loved by your ideal customers—so that you can command lead position, increase your success, and most importantly, grow your profits.

    Lorraine is also creator of the Persona Brand Building Blueprint™ System together with multiple online brand building e-programmes, some of which also feature on The Economist Group eLearning platform, along with the Persona Brand Building Blueprint™ Mastermind—a two day brand building intensive specially developed for ambitious entrepreneurs, managers and owners of SME / SMB businesses who want to rapidly accelerate their growth.

    Presentation Title:

    Transform Your Brand & Increase Your Sales

    Synopsis:

    At Lorraine’s presentation you will discover:

    1. How to build a profitable brand – whether you’re revitalising an existing brand or launching a new brand to market
    2. How to increase the perceived value of your B2B or B2C ‘product’ or ‘service’ so you can charge a premium
    3. The essential ingredients required to attract your ideal purchasers repeatedly
    4. The top 4 branding mistakes you need to avoid to build a successful brand
    5. How to avoid discounting and price wars so your customers pay you the price you deserve reflecting the true value of your brand

    This is presentation is for brand owners, managers, entrepreneurs, business owners and consultants who want actionable takeaways to implement in their organisation immediately.

     

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