Robert Dry – Marketing Manager, Coca-Cola Ltd.

  • Speaker Bio:

    I have spent the last 20 years working in the Coca-Cola System in various positions and different markets most recently in Poland and prior to this in Ireland. Currently, I am working on a number of start-up projects.

    Presentation Title:

    The perils of big data – what we can learn from Komar to breaking bad

    Synopsis:

    Nearly 100 years ago 2 Russian artists recently arrived in the United States believed they had discovered the secret to commercial success creating pictures perfectly based on what the consumers wanted to buy, however except for a short reference on breaking bad today they are all but forgotten.

    Today we are told “Big Data” will be the answer to many of the challenges in 21st-century marketing, however, we should be wary of some pitfalls…

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