Sharon Tighe – Head of Social Media & Community Strategy, eumom.ie

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    • Sharon Tighe – Head of Social Media & Community Strategy, eumom.ie's presentations

    Speaker Bio:

    Sharon Tighe co-ordinates the online journey of over 300,000 Irish moms registered with eumom. Ireland’s largest parenting community, eumom have an active online presence with expert-led articles, email marketing and social media, as well as numerous offline touch points. With a dedicated commitment to facilitating relevant communications which add value at all times, she is currently optimising eumom’s social strategy & is instrumental in campaign planning on the site for well-known brands such as Skoda, Johnson & Johnson & SuperValu.

    Presentation Title:

    How to Boost Your Social Media Campaigns with Micro-Influencer Marketing

    Synopsis:

    The next best thing to ‘word-of-mouth’ or just the latest fad? This presentation will tell you exactly what micro-influencer marketing is and exactly how you can utilise it to positive effect in your next marketing campaign.

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